Supplements

Vitazen (Gamat)

In a crowded market, educating customers about supplement benefits is crucial for establishing trust and credibility.

The
Results

20

High-quality inquiry daily

RM10

BELOW

Consistently maintained cost-per-lead

The
Journey Behind

Vitazen, a supplement company selling Vitazen Gamat Delima Gold, faced challenges in educating consumers about their product's health benefits and standing out in a crowded market. We addressed these issues with educational posts, testimonials, promotion packages, and engaging branding. This strategy resulted in over 500 leads within two months, a CPL below RM 10, and a CPE below RM 0.01.

The
Challenges

Vitazen struggled to educate consumers about the benefits of their sea cucumber and pomegranate essence blend. Many were unaware of these advantages. Additionally, Vitazen needed to stand out in a crowded niche market with a strong brand narrative and unique selling propositions.

Tough competition in the saturated supplement market

Many potential customers are unaware of product's benefits

Establishing credibility and trust amidst a market filled with supplement options is vital

The
Strategy

We implemented several strategies to build brand awareness and highlight the unique selling points (USPs) of Vitazen's products:

Educational Posts: Provided detailed information about the health benefits of sea cucumber and pomegranate essence, addressing common health issues like collagen loss and aging.
Testimonials: Shared customer feedback and video testimonials to build trust and credibility.
Promotion Packages: Emphasised special offers and discounts with clear calls-to-action to drive sales (RM 99 trial package).
Branding and Engagement: Utilised high-quality visuals and interactive content to convey the brand message and engage the community.

Highlight distinct features like special super ingredients and technology used

Utilise content strategy to inform consumers about supplements and their advantages

Emphasise clear labeling and manufacturing transparency to foster consumer trust

Utilising tailored "shock media" angle videos to gather inquiries through Facebook &

Instagram ad

The
Execution and Results

Digital Marketing and Advertising
Creative Content Production
Data Analytics Strategy and Reporting
Social Media Strategy and Management
Lead Capture Page Creation

Through a combination of paid and organic media, we grew a dynamic online community and attracted more followers, building a brand that clearly represented Vitazen.

These initiatives led to impressive results,

Successfully gathered over 500 leads within two months while consistently maintaining a Cost Per Lead (CPL) below RM 10.
Engagement posts maintained a cost per engagement (CPE) below RM 0.01.