Baby Food Products

Natufoodies

In a competitive market niche for parents with infants under 12 months, establishing trust is challenging as parents prioritise product quality.

The
Results

120

Generated within a 5-day period

Leads

RM2.69

Only

Maintain cost-per-lead (CPL) of

While directing leads to offline fair

The
Journey Behind

Since 2016, Natufoodies has been a pioneer in natural baby foods in Malaysia. To address challenges in customer acquisition and retention, we implemented a strategy involving free gift redemptions for ad sign-ups and directing traffic to an offline fair. This approach resulted in RM10K in sales in one day, a threefold increase.

The
Challenges

Natufoodies faced difficulties in both acquiring new customers and retaining existing ones. They sought our expertise to develop a strategy to enhance customer retention.

The market niche comprises parents with infants under 12 months

It's a highly competitive market

Establishing consumer trust is challenging, given that parents prioritise product quality

The
Strategy

We proposed offering free gift redemptions to individuals who signed up through ads and directing them to an offline fair.

Develop targeted marketing campaigns specifically designed to reach and resonate with parents of infants

Invest in effective marketing strategies to create a strong brand identity

Share success stories, testimonials, or certifications that validate the quality and safety of the products

The
Execution and Results

Digital Marketing and Advertising
Creative Content Production
Data Analytics Strategy and Reporting
Social Media Strategy and Management

We successfully expanded our online community and follower count using both paid and organic media, crafting a brand that effectively conveyed Natufoodies' story.

These efforts produced notable outcomes,

Successfully attracted new customers who were previously unfamiliar with Natufoodies, resulting in RM10K in sales in a single day, a threefold increase.