Food & Beverage Chain
Strategic differentiation, customer loyalty, and finding suitable franchisees present challenges in a fiercely competitive market.
The Results
449
Leads generated for Franchise Ads
Cost Per Lead of RM2.23
40
Growth in franchise openings, including international market
%
The
Story So Far
Since 1936, Penang Chendul has grown from a humble stall on Penang Road to an international franchise with 35 outlets across Malaysia, Singapore, and Indonesia. Seeking expansion from 27 outlets in 2022, they successfully extended their franchise reach. Our implemented retargeting ad strategy facilitated effective engagement with potential franchisees and customers.
The Challenges
Penang Chendul wanted to grow beyond their 27 outlets in 2022. They’ve since expanded to 35 and become an international franchise in Singapore and Indonesia.
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Needed to stand out in a saturated F&B market with over 100 similar dessert brands
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Faced low repeat purchase rates due to shifting customer preferences
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Limited access to viable franchise leads slowed regional expansion
The Plan That Worked
We implemented a retargeting ad strategy to engage potential franchisees and customers who had shown interest in Penang Chendul.
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Developed a distinctive brand identity to stand out in a crowded market
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Ran expanded promo campaigns to boost visibility and engagement
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Formed strategic brand partnerships to increase reach and credibility
Our Execution & Results
We built a strong online community for Penang Chendul through paid and organic content, clearly sharing their brand story.
Because of this, we brought in high-quality leads at just RM2.23 per CPL—and secured over RM500K in franchise acquisitions!
Visual Design Creations
Point-of-Sales Material &
Product Packaging
Project Solution Offered
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Digital Marketing - Full Service
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Point-of-Sales Material Design
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Menu Design
