Baby Food Products
In a competitive market niche for parents with infants under 12 months, establishing trust is challenging as parents prioritise product quality.
The Results
120
Leads generated within a 5-day period
2.69
ONLY
Consistently maintained
CPL while directing leads to offline fair
RM
The
Story So Far
Since 2016, Natufoodies has been one of the first to make yummy, healthy food for babies in Malaysia. To help them reach more families and keep them coming back, we created a plan with free gifts for people who signed up and invited them to a fun event. This helped Natufoodies sell RM10K worth of products in just one day—three times more than before!
The Challenges
Natufoodies had trouble getting new customers and keeping the ones they already had.
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The market niche comprises parents with infants under 12 months
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Establishing consumer trust is challenging, given that parents prioritise product quality
The Plan That Worked
We proposed offering free gift redemptions to individuals who signed up through ads and directing them to an offline fair.
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Create ads that speak to parents with babies and soon-to-be mums
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Invest in marketing to build a strong brand identity
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Show stories, reviews, or certifications to validate product quality and safety
Our Execution & Results
We grew Natufoodies' online family by sharing their story, using ads and posts.
Because of this, we brought in new customers, and Natufoodies made RM10K in just one day—three times more than before!
Visual Design Creations
Point-of-Sales Material &
Product Packaging
Project Solution Offered
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Digital Marketing - Full Service
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Point-of-Sales Material Design
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Brand Packaging Design Solutions
