Seasonal Snacks
In the seasonal food industry, overcoming limited demand outside the festive season, improving online visibility, and establishing distinct branding are essential to stand out year-round.
The Results
114
Entries achieved in Lucky Draw
Cost Per Lead under RM10
The
Story So Far
Since 1992, Chen Chung has upheld traditional business values, relying on word of mouth and an affiliate agent system. To address seasonal revenue spikes during Chinese New Year, we repositioned their Bakkwa (Chinese salty-sweet dried meat jerky) as a year-round snack, revamped its design, launched trial packs and a lucky draw campaign, and redesigned gift sets with trendy packaging. These strategies doubled their sales to RM200k compared to the previous year.
The Challenges
Chen Chung’s revenue mostly peaked during Chinese New Year, with low sales during off-season months.
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Seasonal nature limits demand outside the festive period
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Low online visibility made it hard for new customers to discover and buy
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Lack of strong branding made it difficult to stand out in the market
The Plan That Worked
We repositioned Chen Chung’s Bakkwa as an all-year snack, refreshed its design to attract younger buyers, and relaunched it with new outlet openings.
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Introduced trial packs and lucky draw to drive first-time purchases
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Ran ads with RM10k budget using drama-inspired videos
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Repackaged with bold design and taglines to boost visibility
Our Execution & Results
We built a strong online community for Chen Chung through paid and organic content, while refining the brand story to connect with more customers.
Because of this, Chen Chung hit RM200K in sales — doubling the previous year’s results!
Visual Design Creations
Point-of-Sales Material &
Product Packaging
Project Solution Offered
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Digital Marketing - Full Service
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Brand Packaging Design Solutions
