Contact Hoong Ee
For General Enquiries & Quotation
Our Office Address
3, Lorong Batu Bukit 2, Tanjung Tokong, 11200 Tanjung Bungah, Pulau Pinang, Malaysia.
Collaborate With Us
AE Creativ Media Sdn. Bhd. (202101023611)
Seasonal Snacks
In the seasonal food industry, overcoming limited demand outside the festive season, improving online visibility, and establishing distinct branding are essential to stand out year-round.
The
Results
114
Entries in Lucky Draw
Achieved
Cost Per Lead under RM10
The
Journey Behind
Since 1992, Chen Chung has upheld traditional business values, relying on word of mouth and an affiliate agent system. To address seasonal revenue spikes during Chinese New Year, we repositioned their Bakkwa (Chinese salty-sweet dried meat jerky) as a year-round snack, revamped its design, launched trial packs and a lucky draw campaign, and redesigned gift sets with trendy packaging. These strategies doubled their sales to RM200k compared to the previous year.
The
Challenges
Due to Bakkwa's status as a seasonal Chinese New Year delicacy, Chen Chung's revenue traditionally spikes only during that season, leading to lower earnings in non-seasonal months.
1
Seasonal nature creates limited demand outside of Chinese New Year festive season
2
Difficult in being discovered and purchased online due to low online visibility
3
Insufficient distinctiveness to stand out in the market due to lack of branding
The
Strategy
We repositioned Chen Chung's Bakkwa as a year-round snack, revamped its design to appeal to a younger audience, and conducted a product relaunch alongside new outlet openings.
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Introduced trial packs and a lucky draw campaign to incentivise first-time purchases and upsell potential customers.
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Redesigned their Chinese New Year gift sets with trendy packaging and utilised short video content from popular dramas, supported by a RM10k advertising budget.
1
Repositioned as year-round snacks to broaden market appeal beyond seasonal demand
2
Implemented Lucky Draw and Live Campaign to boost awareness, strengthen branding, and expand the customer base
3
Repackaged with bold design and custom taglines to enhance visibility and attractiveness in the market
The
Execution and Results
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Digital Marketing and Advertising
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Creative Content Production
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Data Analytics Strategy and Reporting
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Social Media Strategy and Management
We grew a strong online community and gained more followers using paid and organic media. We crafted a brand that clearly told Chen Chung's story.
These efforts yielded significant results,
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Culminating in RM200k in online and offline sales, marking a 100% increase compared to the previous year.
Visual Design Creation
Product Packaging
Project Solution Offered
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Digital Marketing - Full Service
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Brand Packaging Design Solutions