Contact Hoong Ee
For General Enquiries & Quotation
Our Office Address
3, Lorong Batu Bukit 2, Tanjung Tokong, 11200 Tanjung Bungah, Pulau Pinang, Malaysia.
Collaborate With Us
AE Creativ Media Sdn. Bhd. (202101023611)
Food & Beverage Chain
Strategic differentiation, customer loyalty, and finding suitable franchisees present challenges in a fiercely competitive market.
The
Results
449
With cost-per-lead (CPL) of RM2.23 for franchise ads achieved
Lead
In franchise openings, including international market
40%
Growth
The
Journey Behind
Since 1936, Penang Chendul has grown from a humble stall on Penang Road to an international franchise with 35 outlets across Malaysia, Singapore, and Indonesia. Seeking expansion from 27 outlets in 2022, they successfully extended their franchise reach. Our implemented retargeting ad strategy facilitated effective engagement with potential franchisees and customers.
The
Challenges
They approached us to expand their business beyond their initial 27 outlets in 2022. They have since successfully expanded to 35 outlets and evolved into an international franchise with locations in Singapore and Indonesia.
1
The market is fiercely competitive, requiring strategic differentiation to stand out
2
Building and maintaining customer loyalty in a market with abundant choices and rapidly changing preferences
3
Finding suitable franchise opportunities is a significant challenge in this market
The
Strategy
To effectively reach and engage potential franchisees and customers, we implemented a retargeting ad strategy. This approach allows us to tailor advertisements to individuals who have shown interest in Penang Chendul, maximising engagement and conversion rates.
1
Develop a distinctive brand identity to stand out in the competitive market
2
Expand promotional campaigns to enhance brand visibility and customer engagement
3
Stand out by collaborating with prominent brands in strategic partnerships
The
Execution and Results
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Digital Marketing and Advertising
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Creative Content Production
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Data Analytics Strategy and Reporting
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Social Media Strategy and Management
Through paid and organic media, we built a strong online community and boosted our followers, creating a brand that told Penang Chendul's story clearly.
These actions delivered significant results,
-
Achieved a low Franchise Cost per Lead (CPL) of just RM2.23.
-
Successfully gained franchise acquisitions valued at RM500k+.
Visual Design Creation
Point-of-Sales Material
Project Solution Offered
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Digital Marketing - Full Service
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Point-of-Sales Material Design
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Menu Design